We are weeks away from Easter! I love Easter! It signifies spring, fresh and new and of course, life thanks to the death, burial, and resurrection of our Lord and Savior Jesus Christ!
Easter is also the NUMBER 1 Sunday for church visitors!!! How awesome! What a wonderful day for evangelism.
However, if your church marketing and planning is cracked, you are going to miss out on having anyone to evanglize.
To ensure your planning is effective (and not cracked) consider the following tips:
- Incorporate a campaign.
- Ante up on your children’s programming.
- Host a hospitality class for all First Impression ministry teams.
Designing a Campaign
Put a campaign together that let’s the community know you are inviting them to your services. It should have a creative theme, name and accompanying graphic. Purchase feather banners or light pole banners and place in front of the sanctuary. Of course, incorporate a social media campaign to compliment and provide creative assets to your number 1 marketers – your members – to shut the internet down with. Be creative with this and think out of the box.
In addition to your traditional Sunday School or children’s church, consider making it like a birthday party. Birthday parties these days are extremely creative so involve the parents on your planning team and take it over the top! Consider theme park activities, life size cartoon characters to welcome them upon arrival, over the top decor in the parking lot and the church entrance as well as a custom designed entrance in to the children’s area. What about an Easter egg hunt with eggs filled with candy, money and scriptures? I think you get my point that it should be really fun and engaging.
Of ALL Sundays in the year, this is the Sunday that your hospitality should be 5 star and RADICAL. Host a workshop of one-on-one presentations demonstrating exactly what your expectations are for all First Impression Ministry teams. Role play how to properly greet visitors. What should their greeting be? Walk them through how to open car doors, how to escort visitors to their seats and guide visitors to where they want to go versus just telling them. Have your parking lot team discuss parking and what to do in the case of inclement weather (personal escorts with church logo branded umbrellas) and overflow parking. Will you provide shuttle service to overflow parking lots? Will you have a greeter on each van ride welcoming everyone and thanking them for riding the shuttle? What about a welcome gift? Maybe family photos infront of the step and repeat with the Pastor at an after service reception? Really be radical and make your services casual and give away a free t-shirt to all visitors.
I hope this gets you ‘hopping’ along with your planning! If not, feel free to schedule a 15 free consultation to discuss how my team and I can partner with your ministry to assist with your planning and marketing.