I’m SUPER EXCITED to be sharing on a panel this Saturday with some amazing folks that I’ve admired through social media for years!Read More »
I would like to share with you some social media marketing tips to keep you on the right track across all your social media campaigns.
Building a social media marketing plan is essential. Consider keyword research and brainstorm content ideas that will interest your target audience.
Content is King — Consistent with other areas of online marketing, content reigns king when it comes to social media marketing. Make sure you are offering valuable information that your ideal customers will find interesting. Create a variety of content by implementing social media images, videos, and infographics in addition to classic text-based content.
Consistent Brand Image — Using social media for marketing enables your business to project your brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, your business’ core identity should stay consistent.
Blog — Blogging is a great social media marketing tool that lets you share a wide array of information and content with readers. Your company blog can also serve as your social media marketing blog, in which you blog about your recent social media efforts, contests, and events.
Links — While using social media for marketing relies primarily on your business sharing its own unique, original content to gain followers, fans, and devotees, it’s also great to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Linking to outside sources improves trust and reliability, and you may even get some links in return.
Track Competitors — It’s always important to keep an eye on competitors—they can provide valuable data for keyword research, where to get industry-related links, and other social media marketing insight. If your competitors are using a certain social media marketing technique that seems to be working for them, do the same thing, but do it better!
Measure Success with Analytics —You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool that will help you measure your social media marketing techniques, as well as determine which strategies are better off abandoned. Attach tracking tags to your social media marketing campaigns so that you can properly monitor them.Read More »
I just wanted to put up this quick blog post to ask you to tune in tonight at 10pm est to TBN to support my Pastors, Bishop Paul S. and Pastor Debra Morton as they host TBN tonight.
Many of you know Bishop Morton from leading the Full Gospel Baptist Church Fellowship as well as his music but many of you have not experienced his “comedic” side.
Get ready for a fun time tonight as he interviews Bishop Joseph Walker, Bishop William Murphy, III, Cassi Davis and Jennifer Holiday.
I’ll be tweeting and posting pictures as well, so please make sure you are following along on social media – @robinmware
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